TRAINING MENU

Linda Bilben is the Chief Strategist & Educator at ink & air communication. Over the past 20 years she has built customized, highly regarded and successful crisis, reputation and image development and media training curricula that guided hundreds of participants in “table top” exercises for communication preparedness, including simulated presentation, print, broadcast and radio interview scenarios.

 

The ink & air training session components are built from two decades of Linda’s experience in reputation management “in the trenches” with some of British Columbia’s largest institutions. Customized sessions are designed for continuous executive training, training for communications teams or coaching for specific crises as they unfold.

 

OUR POPULAR SESSIONS:

CRISIS COMMUNICATION TRAINING

Participants work on activating their crisis communications plan, appropriate media engagement, developing strategy and key messaging for issues/crisis scenarios, and translating key messaging into effective media interviews to manage reputation.

MEDIA 101

Designed for those taking ink & air Media Training for the first time, typical topics of discussion and instruction include:

  • Media interview techniques
  • Presentation techniques
  • Proactive media relations
  • Media interview negotiation
  • Media handling
  • Social media management

MEDIA 201

Designed to enhance the media skills of those who have mastered Media 101 or have training and experience in media interviews and media relations. These sessions will build on Media 101 skills to further prepare participants for more dynamic proactive, or reactive and issues/crisis related media management.

  • Managing in the new era of media
  • Enhanced media interview techniques including new media
  • Enhanced presentation techniques including for new media
  • Media in issues and crisis – acknowledging and managing escalation
  • Media interview negotiation 201
  • Media handling 201
  • Social media management

PRESENTATION TRAINING

Designed for the leader who wants to continue to elevate their communications skills in preparation for a big event or an impending issue.

  • Professional polish with visual, oral and auditory skills
  • Key message development, ownership, delivery and perfecting the “ASK” or “REVEAL”
  • Scenario framing, empathy points, sound bites
  • Controlling facial expression, body language and mirroring techniques
  • Controlling stress levels through breathing, voice patterns, facial animation
  • Annunciation vocal patterns to create a sense of control and credibility
  • Presentation construction

PROFESSIONAL PRESENTATION AND IMAGE DEVELOPMENT

There is typically a first chance to make a lasting impression. Linda Bilben has spent years assisting politicians and executives polish their images through enhanced body language training, active listening work, vocabulary and vocal delivery training, wardrobe and personal grooming advice. This assists individuals in putting their best physical self forward in addition to the broadcast and/or presentation skills they have embraced to enhance their professional polish.